Social Media

Social media are computer-based tools that allow people to create, share or exchange information, ideas, and pictures/videos in virtual communities and networks.Social media depend on mobile and web-based technologies to create highly interactive platforms through which individuals and communities share, co-create, discuss, and modify user-generated content.

They introduce substantial and pervasive changes to communication between businesses, organisations, communities, and individuals. These changes are the focus of the emerging field of technoself studies. Social media differ from traditional or industrial media in many ways, including quality, reach, frequency, usability, immediacy and permanence. Social media operates by means of many sources to many receivers. This is in contrast to traditional media that operates under one source to many receivers.

A social network site is a social media site that allows users to connect and share with people who have similar interests and backgrounds. Facebook is the most popular example of a social network website.

social networks facts and figures

The rise of non English speaking social networks in China and Russia, such as Qzone, are producing large social networks that exceed Twitter, Instagram and Google+. The traditional social networks as we know them are not the only games in world wide social web town! So what are the social media facts and statistics in 2015 that are worth checking out?


Mobile social media facts

The developing world has not had the luxury of fixed wire internet from poles and wires. To provide access for the aspirational masses the mobile wireless networks are a fast track to a global world. Put up a tower rather than build an expensive fixed infrastructure. So the mobile phone has made the web accessible for almost everyone. In India mobile devices account for 72% of all web site traffic There are 1.65 billion active mobile social accounts globally 561 million active mobile social accounts are located in East Asia


Facebook facts

You may scream at Facebook for its dominance and arrogance. But it can’t be ignored. Tall poppies are easy targets but the reality is that Facebook has cracked the social network code. It’s the ultimate beta business. Testing features in real time and snapping up online apps that push the boundaries of use experience in a world that is about digital disruption. There are nearly 1.4 billion Facebook users 47% of all Internet users are on Facebook 4.5 billion likes are generated daily Nearly 75% of Facebook’s revenue comes from mobile advertising Direct uploads of user videos to Facebook now exceed YouTube.


Twitter facts

Twitter is an accidental social network but don’t be fooled. It’s a great brand awareness facilitator. Twitter has 284 million active users at last count 88% of Twitter users are on mobile 500 million tweets per day


Google+ facts

Google saw the writing on the wall but turned up to the party a little too late. Google+ cost over half a billion to design and develop 363 million users The +1 button is hit 5 billion times per day


Instagram facts

This network is owned by Facebook. They saw that social and mobile was a powerful intersection of synergies. They were right! Instagram has 300 million users 70 million photos and videos are sent daily 53% of internet users aged 18-29 use Instagram


Pinterest facts

Pinterest has made the pinboard a virtual activity. It’s female centric and very visual. 80% of Internet users on Pinterest are female 70 million users are on Pinterest 88% purchase a product they pinned


LinkedIn facts

LinkedIn dominates the professional social network segment. It is one of the oldest having started in 2002. Almost the grandfather of social networks. LinkedIn has 347 million registered members Total revenue at the end of 2014 was $643 million (a growth rate of 44% over the previous period) There are over 39 million students and recent college graduates on LinkedIn


Other social media facts

Facebook maybe the biggest and baddest but there are many other social media facts and networks that shouldn’t be forgotten. Both niche and non-English speaking. Viber has over 200 million users There are 639 million users on Qzone (China) 600 million users on Whatsapp Facebook messenger has 500 million users Wechat is close behind with 468 million users (China) Snapchat has been valued at close to $20 billion at the last valuation Snapchat has 100 million monthly users Russia’s “VKontake” has 100 million users


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